New Balance 990

New Balance 990/Brown/Black/M990JJ3

Key Specifications:

The JJJJound x New Balance 990v3 Made in USA "Brown Black" a highly sought-after collaboration that debuted on 12 May 2022. This release follows the minimalist design philosophy of Justin Saunders  'JJJound studio, focusing on a rich, earthy palette and premium material execution. 

Design Highlights:

Tonal Earthy Palette: The upper is constructed with a mix of dark chocolate brown nubuck (suede) and tonal brown breathable mesh.

Contrast Details: Bold black elements anchor the design, including:

The signature "N" logo on the side panels.

Polyester laces, fabric tongue, and collar tab.

A triple black sole unit that complements the dark aesthetic.

Minimal Branding: JJJJound-specific branding is subtly applied to the reflective silver heel tab and the custom-branded insoles.

Textural Range: The design emphasizes a "nuanced textural range," blending soft pigskin suede overlays with textured mesh underlays.

ENCAP Midsole: Features New Balance's signature technology, combining a soft EVA foam core with a durable polyurethane rim for all-day stability.

Shock Absorption: The midsole is designed for maximum support and a cushioned ride.

Durable Outsole: Equipped with a grooved rubber outsole for traction and slip resistance.

MADE in USA: Produced in New Balance's domestic factories, containing a domestic value of 70% or more.

Target Gender: Unisex

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