New Balance 990

New Balance 990/ Dark Camo / Brown / Blue / Purple/M990SO3

Key Specifications:

Also known as the "Dark Camo" edition, is a rugged, trail-inspired lifestyle sneaker. This exclusive colourway was released in collaboration with YCMC in early 2023, blending premium materials with an outdoorsy aesthetic.

Design Highlights:

Archival Performance: Based on the 2012 990v3 silhouette, which introduced a more breathable mesh and a lighter build to the iconic 990 series.

Premium Material Mix: Features a high-quality upper constructed from hairy suede, smooth nubuck, and breathable mesh.

Cushioning Technology: Utilises the signature ENCAP midsole, which combines a soft EVA foam core with a durable polyurethane rim for superior all-day support and stability.

Trail-Inspired Accents: Includes unique details like quilted tongues, plastic heel caps, and speckled teal decorations on the back half of the midsole.

Enhanced Visibility: Equipped with reflective elements typical of the Made in USA line to improve visibility in low-light conditions.

The official palette for this model is Dark Camo / Brown / Blue / Purple.

Dark Camo / Brown: Earthy tones dominate the suede and nubuck overlays.

Deep Blue & Purple: Vibrant purple highlights the quilted tongue and heel caps, while bold blue accents appear on the collar and lining.

Teal & Orange: Features speckled teal on the midsole and a contrasting orange mesh sock liner for a pop of colour.

Style Code: M990SO3.

Release Date: February 2, 2023.

Origin: Made in USA with at least 70% domestic value.

Weight: Approximately 410g (14.5 oz)

Usage & Care:

Fit: Generally fits true to size with a medium width.

Target Gender: Unisex

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