New Balance 990

New Balance 990 "Nimbus Cloud"/Gray/M990SC3

Key Specifications:

The YCMC x New Balance 990v3 Made in USA "Nimbus Cloud" (style code M990SC3) is an exclusive collaboration with the Baltimore-based retailer YCMC (Your City My City). Released on 25 August 2022, this model celebrates the 40th anniversary of the 990 series with a clean, tonal aesthetic inspired by the silhouette's original grey heritage.  

Design Highlights:

Material Contrast:

Kool Grey: Mesh underlays and overlays at the toe box and collar provide a subtle contrast in a medium-grey tone.

Marblehead: Muted greyish-brown nubuck accents are found on the toe box and collar.

Exclusive Details:

Branding: Features an embossed tongue logo and reflective 3M "N" side logos in a grey and white combination.

Heel: Displays "990" embroidery on the lateral heel rather than a standard stamp.

Laces: The pair is uniquely packaged with four different shoelace options, allowing for significant customisation.

ENCAP Midsole: Equipped with New Balance's signature ENCAP cushioning, which combines a soft EVA foam core with a durable polyurethane rim for all-day stability and shock absorption.

Comfort: Includes a synthetic suede sockliner for an elevated internal feel.

Outsole: Features a durable rubber outsole with a standard traction pattern.

MADE in USA: As part of the premium domestic line, it contains a domestic value of 70% or more.

Target Gender: Unisex

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